BMW X3 is an amazing compact luxury crossover SUV by the German automaker BMW since 2003. We had the opportunity to collaborate for the shooting of the BMW 3 Series platform.
BMW markets the crossover as a Sports Activity Vehicle.
BMW 3 achieve in 2008, June 18th the half million production on the Graz factory.
Behind the scenes of a great movie advertising there is always a huge team to produce it.
From Photographers, Producers, Sound and Image editors, drivers, people from catering, sometimes we are 200 people shooting during 4 or 5 days to produce a minute of excellence on advertising. Some pictures of Behind the scenes.
See the final advertising movie after production.